Writing for AI vs. SEO

By: Byron Clarke
Words Get You There

What is the difference in writing for AI, Artificial Intelligence, and SEO, Search Engine Optimization? Well, traditional SEO is more focused on facts and static information, whereas writing for AI follows a more natural speaking tone. Think or writing for AI as conversational and writing for SEO is more fact based without a conversational tone.

What are some things to focus on when writing or re-writing a web page for AI? There are several things that you should do including: focus on the intent of the search, craft content that ask questions and solves problems, break content into manageable pieces, and optimize your words for voice search.

How can you focus your writing on a user’s search intent?

Considering a user’s intent when writing for AI is simple in that it will follow the form of an ordinary conversation. The difficulty is that most of us have been taught not to write in first person and to take our personality out of the information that we are sharing. You may want to try thinking about an informal conversation or teaching when writing. Are you having problems writing like this? Try Words Get You There, they have writers that can help rewrite your content in a professional manner with a conversational tone.

What are ways to craft questioning and answering content?

How can I write content that is questioning and answering, you might ask? This may be the easier that you think. Think about your audience, who they are, and how they will ask a question about what you are providing. Sometimes we can get stuck recreating words that sound natural … run them by someone verbally. Read the questions and answers aloud. Does the conversation sound normal? If so, you are on the right track.

When trying to keep content manageable, what are some techniques to use?

This page is one example of how to keep content as manageable snippets by using headlines and short answers. Other ways include posing a question followed by bullet lists or numbered list. While this may have been seen at lazy writing in the past, it is how AI will understand and digest your content, information, and answers.

Why is voice search optimization important to AI?

Voice search optimization may seem like a foreign concept; however, it is easy to implement. The creators of AI are forward thinking in that they see a future where the keyboard no longer exist, and people will speak with machines just like the speak with each other. Look at all of the information I have written above, it is easy to see that we will speak with AI powered machines just like we speak with another human being. You need to keep your words conversational and easy to understand.

Let Words Get You There help write or re-write your web content.